Individual Sustainability Certification

Can an individual sustainability certification influence consumers to decrease their environmental footprints at home and at work?

Value Activation

Can consumers’ values be activated in ways that increase their intentions to buy green products?

Mental Budgeting

How do mental budgeting categories influence consumer choices?

Eco-Consumers vs. Eco-Citizens?

The Effects of Information

“Green” Demand

The Psychology of Sustainability Information

How do individuals respond to sustainability information?