According to Graham Bullock’s recent review, Magali Delmas and David Colgan’s new book, The Green Bundle: Pairing the Market with the Planet, “provides an accessible, informed, and actionable discussion of a set of ideas that have the potential to catalyze a significant increase in the uptake of sustainable products. Practitioners, students, and scholars alike should find it to be a useful source of practical insights on consumers and the greening of the… Read More