According to Graham Bullock’s recent review, Magali Delmas and David Colgan’s new book, The Green Bundle: Pairing the Market with the Planet, “provides an accessible, informed, and actionable discussion of a set of ideas that have the potential to catalyze a significant increase in the uptake of sustainable products. Practitioners, students, and scholars alike should find it to be a useful source of practical insights on consumers and the greening of the modern marketplace.” The authors argue that the bundling of the environmental and private benefits (personal health, savings, quality, status and emotional connectedness) of sustainable products can significantly increase their market share. Read the review to learn more!