New Book, “Green Grades: Can Information Save the Earth?,” Available from MIT Press on Aug. 25!

This Friday, MIT Press will release a new book by Graham Bullock, Director of the Sustainability Information Lab. The book, Green Grades: Can Information Save the Earth directly addresses the debate between “information pessimists” and “information optimists” over the effectiveness of the hundreds of eco-labels, environmental ratings, and sustainability certifications that have inundated our lives in recent years, from organic food to LEED-rated buildings to ENERGY STAR-certified appliances. It provides a comprehensive analysis of these initiatives that is oriented not only to scholars but also practitioners and ordinary consumers and citizens. It synthesizes micro and macro perspectives based on both quantitative and qualitative research involving a large and unique dataset of 245 ratings and labels, 68 stakeholder interviews, and in-depth case studies of particular industries and initiatives.

The book also combines theoretical perspectives from a variety of academic disciplines with practical recommendations for scholars, policymakers, corporate executives, environmental advocates, and consumers and citizens.  It is based on both my academic background in environmental science, policy and management as well as my practical experiences in both the for-profit (as a co-founder of the venture-funded firm GoodGuide) and non-profit sectors (with The Nature Conservancy, World Wildlife Fund, Resources for the Future, and Stony-Brook Milstone Watershed Association.  Filled with both insightful data and engaging vignettes, the book is designed to be useful and informative to a wide range of audiences that are interested in better understanding the phenomenon of “green grades.”

For a limited time starting now, you can use the discount code MGREEN30 for 30% off the list price.  Check it out if you’re interested…

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